Description

This course introduces the key concepts, tools, and strategies of digital marketing. Participants will learn how businesses use SEO, SEM, social media, content, and email marketing to drive growth, improve visibility, and engage with customers online.

Learning Objectives:

After this course, you will be able to:

• Understand the fundamentals of digital marketing and its importance in modern business.
• Differentiate between traditional vs. digital marketing approaches.
• Apply SEO and SEM techniques to increase visibility and traffic.
• Develop effective social media and content marketing strategies.
• Leverage email marketing for lead generation, engagement, and conversions.